What is Pay Per Click?

PPC is essentially paid advertising with search engines (e.g. Google). You choose keywords you want to appear in the search engine for and you only pay, as the name suggests, when people click on your ad and visit your site.

Why is it important?

It is a cost-effective way to get immediate traffic by people who are actively looking for your products and services.

Plus it has great reporting tools that makes it possible to know if you are getting a good return for your investment!

Why iformat?

Whilst PPC seems really simple, it is really important to know how to target the right keywords and use the correct tactics, otherwise you end up paying more than you should.

iformat's extensive online marketing knowledge means we can help you spend your money on keywords and ads that will really help your bottom line.

What is Pay Per Click?

If you have a website that delivers products and services, Pay Per Click is for you!

Pay Per Click (PPC) is an internet marketing strategy designed to drive traffic to a website. The advertiser (owner of the website) pays the publisher (for example, Google or Bing) a certain amount each time their ads are clicked.

PPC is a tool that exposes your products and services to potential customers online to help boost sales and increase your profit. These clicks can turn into conversions when searchers enquire about your product or service, and then buy your product! A digital agency like iformat can deliver the results you need for your website and business through our effective PPC strategy. To find out more about Pay Per Click, contact Melbourne's iformat today.

Read on to learn the benefits of PPC!

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iformat is a certified Google AdWords Partner. We're trusted by Google to make the right decisions and implement the correct strategy for your business.

Click here to speak to us about AdWords that help increase awareness, leads and sales.

What are the benefits of Pay Per Click?



You can determine your own budget, and you only pay when your ad is clicked.

Fast Results

Fast results

Pay Per Click is one of the fastest and easiest ways to get seen in search engine results. Convert paid traffic into sales quickly with PPC!

Accurate data

Accurate data

All data is collated directly from the searches so they are accurate and easy to measure. You can determine the effectiveness of your website and even monitor the behaviour or flow of your visitors on each page on your website.

Increase your brand exposure

Increase your brand exposure

The more often you're seen on the search engine results pages (SERPs), the more developed your brand name and visibility becomes. Heighted brand awareness may result in an increase in website traffic.

Customised ad copies

Customised ad copies

Other forms of advertising limit the design and display of your ad. In Pay Per Click, you can create various types of ads incorporating different copy and images. This is particularly useful for seasonal or holiday campaigns, or special events on your website or within your business.

The importance of effective digital agency management

pay per click Melbourne

Effective advertising can boost brand awareness and help to improve sales. Consider your business goals when looking for a good digital agency to manage your campaign.

iformat can help you achieve the results you want: with our expertise and dedication, we work to achieve your goals.

Entrust an agency with a proven track record of results, and ask of them:

  • Can they deliver more clicks at a lower cost?
  • Can they deliver a lower cost per click and higher conversion rate?
  • Can they convert clicks from less expensive keywords into sales?
  • Can they target good keywords that convert into sales with less spend?

Types of PPC advertising we offer:

  • Google AdWords campaign setup & management
  • Search Network Advertising
  • Display Network Advertising
  • YouTube Advertising
  • Remarketing
  • Product listing ads (Google Shopping)
  • Web analytics and reporting
  • Reliable and dedicated Account Manager
PPC Google AdWords

Google AdWords

AdWords is the world's largest and number one online advertising service. The Google-owned service is the first choice for paid advertising because it provides higher click-through rates, and a higher number of impressions. Google has the highest search traffic - almost 100 billion searches per month! - and is the number one ranked website (based on page views, unique users, and links).

PPC Yahoo Bing Search Marketing

Yahoo Bing Search Marketing

Yahoo Bing combines the online advertising services of Yahoo, Bing, and other partner sites. It has a 29% market share in the US on online search. Yahoo search traffic ranks #4 in Australia and the US. With the combined force it has a total of 158 million unique searchers online. Advertising on the Yahoo Bing network can bring new converts and customers to your business.

PPC Display Advertising

Display Advertising

Display advertising are ads that are typically eye-catching. These ads can come in several forms including text, banners, images, videos, and other rich media. Most of the ads are displayed on Google partner sites, and you can narrow targeting down to sites and topics that are relevant to your business. Display advertising is cost-effective: you can achieve more clicks at a lower cost.

PPC Remarketing


Remarketing allows you to target users who have previously visited your site to encourage them to return, so you can maximise brand exposure on every single one of your website visits!

Every time there is a visit to a page of your site, the viewer is added to your remarketing list. With the help of the list, and based on the specific page a user was visiting on your site, the ads displayed will reflect directly on what the user has an interest in.

Remarketing helps you connect with users who have previously visited your site, so ads can be tailored for an audience who already knows your brand, and who can become future customers.

Remarketing ads are displayed on sites that are part of the Google Display Network, and in related search results pages.

PPC Google Shopping Advertising

Google Shopping Advertising

These ads appear when someone enters a search query about your products. Google will display a picture of your product, its price, and the store or company name. When these ads are clicked, the user is redirected to your page where they can buy your product. This kind of advertising is available now in Google AdWords, and provides a new way offer your products with images as well as text. Google Shopping has an overall traffic share of 25-30% in Google Search.

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