iformat is a Melbourne SEO digital agency that will turn your
website into your best marketing and sales tool!

Building a website is simple. But crafting a long-term SEO strategy that works as a 24/7
sales tool for your business? That takes a lot of hard work!

  • Awareness

    Increase traffic by 200%+

    The first step to your SEO strategy is to increase awareness and attract the right visitors to your website.

  • Leads

    Increase leads by 250%+

    We attract the exact types of customers you want to work with, leading them into your sales funnel with effective and proven conversion strategies.

  • Sales

    3:1 ROI

    More enquiries. More calls. More sales. Guaranteed. Judge us on that.

  • Long-term strategy

    Built for the long-term

    We'll turn your website into a sustainable SEO & marketing tool that will continue to deliver you great results and a tangible ROI.

Have you ever given much thought into how influential your website is to your business?

Your website is the perfect employee: it's never late, never needs a sick day, and never requests annual leave. it works for your business 24 hours a day, 365 days a year... or at least, it should be.

iformat is a digital agency in Melbourne that can transform a simple information-based website into a thriving sales tool that never stops generating awareness, leads, and sales for your business and its products or services.

Our in-depth SEO process is unmatched by other agencies:

  • We analyse your current situation, regardless of whether you are a new or established business
  • We critically analyse your competition and define your business goals
  • We create an effective long-term SEO strategy guaranteed to deliver results and a return on your investment!

Adobe Business Catalyst Experts

We have completed more than 150 websites on the Business Catalyst system...


We guarantee our SEO strategy will bring you more awareness, leads, and sales.
If it doesn’t, we will keep working for FREE until it does.



How do we create your SEO strategy?

We follow a proven process to ensure we create a through, effective, and sustainable strategy.


    Business Assessment

    This critical look at your business helps us understand your current online performance, competitors, target market, and goals.



    Once we've completed the business assessment, we craft an optimised website structure that details the menu, navigation, and layout that will work best for your business.


    Sales and Conversion Techniques

    This includes design, taglines, and imagery that sell your business and services, and inspires users to take action on your site.


    Content Strategy

    High quality, SEO-optimised content developed with the end user in mind takes into consideration the various stages of the purchase cycle.

    Search Engine Optimisation

    With our unique SEO approach, we will help you uncover the most valuable search terms for your business. This will not only increase traffic, but also attract visitors who are most likely to convert.



    Your website is the face of your business, and often a lead's first impression of you. Our designs are world-class and will give you the credibility you need to succeed online.


    Online Marketing

    After the initial site structure and design, we continue working on your online presence by using clever and cost-effective SEO and content strategies that continue to bring your business awareness, leads and sales.

We know our SEO strategies work, so if we don't deliver a measurable return on your investment, we will continue working for FREE until we do.

Since iformat developed our new website, we have made international sales without our clients meeting us face to face or seeing our product in action. It just shows how a great web presence can positively impact your bottom line.

Rhonda Locke

General Manager Marketing


Our Latest Projects





Optalert's website combines great design with custom, parallax functionality to position this global company as a world leader in wearable computing.

Cairns Plastic Surgery

Cairns Plastic Surgery

Cairns Plastic Surgery


Cairns Plastic Surgery trusted iformat to create a bold and exciting custom website that helped redefine their online brand and reposition them as market leaders.

Your Private Chef

Your Private Chef

Your Private Chef


After a very successful first website, iformat were asked to upgrade the design and structure to engage and attract a more sophisticated audience.


We are a Melbourne-based SEO agency
that guarantees to generate awareness, leads, and sales for your business


iformat is a Melbourne-based SEO agency helping your business generate more awareness, leads and sales. We'll deliver real results and a tangible ROI - guaranteed.

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Contact Us

105D Carpenter Street
Brighton 3186 VIC